Swiffer + Bark & Co. Collaboration Media Event with Scott Foley
Overview: Swiffer partners up with Bark & Co. to bring a pop up store for a weekend in New York. The media & consumer event will leverage the holiday season as the perfect time for pet adoption and display how Swiffer can help ease the tensions associated with adopting a new pet for a child. The creative is challenged to transform the space into a pet and media friendly environment while maintaining both brands' presence.
#ShedHappens
New York
Swiffer + Bark & Co. with appearances by Scott Foley
SWIFFER PET: Social Media
SWIFFER PET: Directional Signage
SWIFFER PET: Dialogue Bubbles
SWIFFER PET: Step & Repeat
SWIFFER PET: Online Presence & blogger reviews
SWIFFER PET: Standing Banner
Swiffer Moving Day: Summer Campaign
Overview: Swiffer hits the streets of Montreal this Canada Day's weekend by distributing packages to help make the moving process easier. With the help of 50 Swiffer Moving Day trucks, brand ambassadors will be distributing moving day kits to people in Montreal on their annual moving day.
#PropreEnSwiffer / #MTLMovingDay
Montreal, QC
SWIFFER MOVING DAY: Branded Truck Wraps
SWIFFER MOVING DAY: Bilingual Facebook & Twitter social posts
SWIFFER MOVING DAY: Bilingual Facebook & Twitter social posts
SWIFFER MOVING DAY: Econline Truck Magnets
SWIFFER MOVING DAY: Lollipop Signs
SWIFFER MOVING DAY: Ambassador Tees
Swiffer Wet Jet #SayYesToTheMess
Overview: Featuring the Swiffer Wet Jet, this media event showcases how Swiffer is an essential tool that reliably helps families with young children achieve a clean home in minutes.
#YesToTheMess
New York
SWIFFER WET JET: Toddler Event #YesToTheMess Crest
SWIFFER WET JET: Pull Up Banners
SWIFFER WET JET: Directional Signage
SWIFFER WET JET: Dialogue Bubbles
SWIFFER WET JET: Step & Repeat