
Swiffer + Bark & Co. Collaboration Media Event with Scott Foley
Overview: Swiffer partners up with Bark & Co. to bring a pop up store for a weekend in New York. The media & consumer event will leverage the holiday season as the perfect time for pet adoption and display how Swiffer can help ease the tensions associated with adopting a new pet for a child. The creative is challenged to transform the space into a pet and media friendly environment while maintaining both brands' presence.
#ShedHappens
New York

Swiffer + Bark & Co. with appearances by Scott Foley

SWIFFER PET: Social Media

SWIFFER PET: Directional Signage

SWIFFER PET: Dialogue Bubbles

SWIFFER PET: Step & Repeat

SWIFFER PET: Online Presence & blogger reviews

SWIFFER PET: Standing Banner

Swiffer Moving Day: Summer Campaign
Overview: Swiffer hits the streets of Montreal this Canada Day's weekend by distributing packages to help make the moving process easier. With the help of 50 Swiffer Moving Day trucks, brand ambassadors will be distributing moving day kits to people in Montreal on their annual moving day.
#PropreEnSwiffer / #MTLMovingDay
Montreal, QC


SWIFFER MOVING DAY: Branded Truck Wraps

SWIFFER MOVING DAY: Bilingual Facebook & Twitter social posts


SWIFFER MOVING DAY: Econline Truck Magnets

SWIFFER MOVING DAY: Lollipop Signs

SWIFFER MOVING DAY: Ambassador Tees

Swiffer Wet Jet #SayYesToTheMess
Overview: Featuring the Swiffer Wet Jet, this media event showcases how Swiffer is an essential tool that reliably helps families with young children achieve a clean home in minutes.
#YesToTheMess
New York

SWIFFER WET JET: Toddler Event #YesToTheMess Crest

SWIFFER WET JET: Pull Up Banners

SWIFFER WET JET: Directional Signage

SWIFFER WET JET: Dialogue Bubbles

SWIFFER WET JET: Step & Repeat