Overview: TA launches their new $40 million multi-platform global marketing campaign, highlighting the country’s world-class aquatic and coastal experiences, at a conference event in New York. Attended by Australia’s Minister for Foreign Affairs the Hon. Julie Bishop.
Guests at the event were treated to immersive ‘virtual reality’ displays and aquatic-themed images being projected onto the ice rink at Bryant Park. Features Australian actor and new TA global ambassador Chris Hemsworth.