Overview: TA+ANZ pairs up to launch a virtual reality pop-up shop to support of seat sales for travel between Vancouver and eight gateway cities in Australia. The tight timeline was 3 weeks from brief to activation. This exhibit leveraged TA’s stunning 360° videos and Samsung Gear VR headsets to provide up to 17 Australian immersive experience for media and consumers.
Results: Open to the public on the evening of Friday, March 18th, and throughout the day on Saturday, March 19th, the exhibit received more than 600 visitors, facilitated upwards of 1,100 virtual reality experiences,
approximately 7,300 walk-by impressions, and resulted in 332 traditional and social media hits for a total combined reach of over 10 million