Concept: To bring the ultimate spicy Doritos Inferno chip back. Featuring celebrity chef Matty Matheson and a lava making machine, Doritos cooks up some bold recipes.
Results: 24 million impressions
#DontFearTheHeat
Toronto,ON
DORITOS INFERNO EVENT: Appearances by Celebrity Chef Matty Matheson
DORITOS INFERNO: Google Cardboard featuring a virtual reality world inside a 360 view of an active volcano
DORITOS INFERNO: Entrance Posters
DORITOS INFERNO: Directional Signage
DORITOS INFERNO: Hanging Factoid Chips
DORITOS INFERNO: Pull-Up Banners
DORITOS INFERNO: Photo Opp
DORITOS INFERNO: Takeaway Double-sided Thank You Recipe Card