Overview: IKEA Canada requests for the design of their first ever IKEA Canada annual summary report, that showcases their FY15 financial results, sustainability achievements, product innovations and plans for coast-to-coast growth.
Results: 17 media and over 90 business professionals attended the launch of the IKEA Canadian Summary Report. The event and subsequent national media relations campaign resulted in 67 pieces of coverage and 20,486,512 media impressions.
Awards/Achievement: Design became the global standard for all IKEA summary reports to come.
GOLD: CPRS (Canadian Public Relations Society Inc.) Best Annual Report - Citizen Relations & IKEA Canada: “IKEA Canada: 2015 Annual Canadian Summary Report”
Winning organization: 2016 Awards of Excellence
Designer: Tena Tso