Overview: TA+ANZ pairs up to launch a virtual reality pop-up shop to support of seat sales for travel between Vancouver and eight gateway cities in Australia. The tight timeline was 3 weeks from brief to activation. This exhibit leveraged TA’s stunning 360° videos and Samsung Gear VR headsets to provide up to 17 Australian immersive experience for media and consumers.
Results: Open to the public on the evening of Friday, March 18th, and throughout the day on Saturday, March 19th, the exhibit received more than 600 visitors, facilitated upwards of 1,100 virtual reality experiences,
approximately 7,300 walk-by impressions, and resulted in 332 traditional and social media hits for a total combined reach of over 10 million
Tourism Australia: Brand Ambassador Chris Hemsworth "There's Nothing Like Australia" Global Campaign Launch
Overview: TA launches their new $40 million multi-platform global marketing campaign, highlighting the country’s world-class aquatic and coastal experiences, at a conference event in New York. Attended by Australia’s Minister for Foreign Affairs the Hon. Julie Bishop.
Guests at the event were treated to immersive ‘virtual reality’ displays and aquatic-themed images being projected onto the ice rink at Bryant Park. Features Australian actor and new TA global ambassador Chris Hemsworth.