WINNERS: Oscars Activation
Overview: A live media activation that engages with live stream content from the Oscars' red carpet event. Collaborating with 20+ members including illustrators, copy writers, accounts, models, video-makers and clients in a 3pm-12am war room to create a constant stream of online conversation relevant to real time showings.
Results:
more than 10,000,000 impressions and more than 230,000 engagements on Twitter, making WINNERS the most talked about brand in social during the 2016 Oscars.
#TheWINNERSAre


WINNERS OSCARS ACTIVATION: Contest

WINNERS OSCARS ACTIVATION: Red Carpet Pre-show

WINNERS OSCARS ACTIVATION: Real-Time creative content (Twitter)

WINNERS OSCARS ACTIVATION: Live Stream Social Posts

WINNERS OSCARS ACTIVATION: Surprise & Delight responses to tweets #TheWINNERSAre


WINNERS OSCARS ACTIVATION: How to Get the Look: Beauty Snapshots