Overview: A live media activation that engages with live stream content from the Oscars' red carpet event. Collaborating with 20+ members including illustrators, copy writers, accounts, models, video-makers and clients in a 3pm-12am war room to create a constant stream of online conversation relevant to real time showings. 

Results: 

more than 10,000,000 impressions and more than 230,000 engagements on Twitter, making WINNERS the most talked about brand in social during the 2016 Oscars. 

#TheWINNERSAre